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Do You Know Your Objective – Thoroughly?

By Michael VanBruaene, Guest Blogger

The objective is the most important element of a successful endeavor; it drives everything.  If not well defined and understood, you will “miss the mark” – you will waste time and resources.  There can only be one objective; if there is more than one objective you have more than one project or initiative.

  • What is the desired end-result and by when must it occur? What will the end result, i.e. objective, look like?  How do you define success?

Document your objective – this could be more challenging than you think. Let it sit for a day and then revisit it; have others read/review it, particularly those that have an important stake in the result.

Then work backwards from your objective, e.g. actions, steps, timeline, milestones, participants, status reporting, etc; and the resources needed to achieve your objective.

Also see these articles:

“Key Elements For Successful Project Planning and Implementation.

“To Successfully Implement A New Initiative Identify The Risks To Successful Implementation.

Michael VanBruaene was a KPMG Director and blogs at  Michael VanBruaene Organization Performance Improvement Services – Advancing Your Organization ( He can be contacted at

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