by Susan Black, Big4.com
(blog) We have blogged earlier about Universum’s World Most Attractive Employer Survey and this year Universum says it best themselves, “Big 4 challenge Google’s
position as the world’s most attractive employer 2010.”
Quite true, as apart from Google in the number one spot, all the Big Four firms have monopolized the remaining four spots on the Top 5 in the business section. KPMG makes the smartest move from rank 8 in 2009 to rank 2 in 2010. Ernst & Young is ranked 3 in 2010, moving up from rank 5 in 2009. PricewaterhouseCoopers (pwc) is ranked 4 in 2010, actually down two spots from rank 2 in 2009. Deloitte is ranked 5 in 2010, up 5 from rank 10 in 2009. Accenture is ranked 25 in the top 100.
Yes, stodgy old accounting firms are considered the most attractive employers in the entire planet. Move over, Goldman Sachs, Coke, P&G, JP Morgan, Microsoft, BMW and McKinsey – none of them make the top 5. Accounting and tax are hot now!
“The World’s Most Attractive Employers 2010” is based on a survey with 130,000 career seekers, with a business or engineering background. Google still “manages” to keep the number 1 spot, but faces tough competition from the Big4 firms, especially in 2010.
“We’re witnessing the auditing firms and FMCG companies reconquering their talent group after a brief love-affair with the IT industry”, said Michal Kalinowski, Universum’s CEO. Banking and Investment industry, Management Consulting, and Oil & Gas companies are perceived as less attractive employers.
Here are 4 key findings from this survey:
1. American multinationals increase their lead over the rest of the world.
2. Employer Brands decoupled more and more from Corporate Brands.
3. Companies that help talent develop the “me brand” are more attractive.
4. Perception of industry and brand are interdependent.
Kudos yet again to the Big Four firms for this global accolade! (blog)