By Rob Starr, Content Manager, Big4.com
Tammy Barboni, Chief Marketing Officer at Baker Tilly Virchow Krause, LLP (Baker Tilly) was recently selected by the ranking committee of ExecRank as a “Top Private Company Marketing Executive” for 2012. The rankings are the result of 2 years of research and feedback from evaluation committees and top Chief Marketing Officers that yielded an algorithm to rank Marketing Executives based on their performance in 24 key areas.
Barboni provides leadership, management and strategic direction to the development, implementation and execution of the firm’s marketing plan in order to establish a strong market presence. Barboni has more than 20 years experience as a marketing professional in professional services. Prior to that, Barboni worked in the advertising and PR industries.
ExecRank evaluated over 15,000 Private Company Marketing Executives this year to rank only the top 250. 2012 has seen a heavy focus on social media marketing, as well as engagement strategies that break through the clutter and show a positive return on investment. This year also saw many marketing executives releasing their own book with top tier book publishers, this, and other forms of thought leadership factored heavily into these rankings as well.