By Rob Starr, Big4.com Content Manager.
In a move designed to provide further innovation and digital solutions to their clients, Capgemini recently announced the acquisition of Fahrenheit 212, an innovation strategy and design firm. Fahrenheit 212’s specialized capabilities for innovation strategy and consumer-centric design were viewed as an excellent complement to the global reach of Capgemini Consulting, furthering their ability to define new products, services and experiences for clients. Dee Burger, Capgemini Consulting CEO for North America, supplied Big4.com with the important information.
What’s the history of the relationship between Capgemini and Fahrenheit 212?
The two companies haven’t previously worked together but Capgemini was very aware of Fahrenheit 212’s reputation as a leader in the innovation field. We approached one other about partnering in 2015 and found that we had a common vision and set of goals which made for a perfect partnership. From the Capgemini standpoint, we were looking to expand our North American consulting business and wanted to add capabilities to extend our leadership in helping clients with their digital and growth challenges. On the Fahrenheit 212 side, the partners knew that they had something very unique that could be made even more powerful when paired with scalable, world-class execution capabilities. We could tell from the very beginning that this was a great match for both companies.
What motivated Capgemini to make the acquisition?
We felt that a combination of Capgemini Consulting’s breadth of services, our recently unveiled Applied Innovation Exchange footprint in major markets, and Fahrenheit 212’s innovation strategy expertise was a perfect combination to support our mission to be a serviceable and strategic partner for clients throughout their entire digital transformation. With the continued progression of digital, our clients are dealing with the most dynamic business environments they have ever faced and really need partners who can help them to both see the opportunities ahead of them and deliver flawless execution. In addition, the cultural synergies of the two companies are a great fit.
How will it affect Capgemini’s digital innovation growth strategy?
This latest acquisition accelerates Capgemini’s digital growth strategy, extends our digital leadership in the market and positions us to capture more downstream revenue opportunities. Fahrenheit 212’s capabilities will combine with our Applied Innovation Exchange to provide a robust platform to help clients envisage and realize their digital capabilities and transform their business. This platform will allow Capgemini to be an end-to-end digital transformation partner for our clients.
Can you describe what Fahrenheit 212 brings to the mix?
The firm’s view of innovation as a science was a key differentiator for us. Its success rate in delivering real, bottom line innovation to clients is phenomenal and something we want to scale globally. They also have a tremendously talented and enthusiastic team that is well-trained to accelerate clients’ innovation initiatives. Given the importance of innovation to clients across every industry and our strategy – whether as an independent project or incorporating into existing capabilities – the talent from Fahrenheit 212 will be an invaluable asset.
What’s in the future?
First, we want to do a great job integrating the Fahrenheit 212 team into Capgemini so we can begin to realize the promise from this combination. We have collectively built a vision to reinvent the consulting market, focused on delivering clear outcomes and helping our clients win in an era that has both tremendous upsides and conversely tremendous risks. We believe that constant, successful innovation will be the key to our client’s success, whether that is applied in the traditional sense to business models or new products, or even if the innovation is considered in areas oftentimes overlooked including operations, supply chains or technology. The success of our business is completely proportionate to our ability help our clients and we think we can make a real difference in clients’ businesses.