By Rob Starr, Big4.com, Content Manager.
Michelle Wilkes, a 6-year veteran of PwC has been appointed as the Advisory leader for PwC’s Philadelphia market. Wilkes brings strategy consulting and corporate venture capital investing/incubation experience in the Financial Services, Healthcare and Telecommunications industries to her new role and she’ll be replacing Joseph Atkinson, who will be leading PwC’s US Advisory Entertainment, Media & Communications Practice. Below are her responses to the questions Big4.com posed to her recently.
How will your experience serve you in your new role?
With over 20 years of experience including strategy consulting and corporate venture capital investing/incubation in the Financial Services, Healthcare and Telecommunications industries, I have helped advise senior executives on how to design and operationalize their
business strategies across multiple industries. It is this depth of experience that allows me to identify and bring best practices across the industries we serve. For example, the tenets of customer centricity that has been adopted/implemented by Financial Services firms, has
direct applicability to health care providers becoming “patient focused.”
What challenges and obstacles do you see in leading PwC’s Philadelphia Advisory practice?
I look forward to the challenge of leading PwC’s Philadelphia Advisory practice, working with our clients and helping them to address strategic business issues and investigating innovative new business streams. I am committed to helping PwC continue to grow in our market. PwC’s is predominately thought of as a tax and audit firm in the Philadelphia market and not usually top of mind as an advisory/management consulting firm. The firm and I are focused on educating the market on the full breadth of capabilities that PwC has to offer. PwC and Strategy& (formerly Booz & Company) have come together to form the pre-eminent strategy-through-execution professional services firm. PwC and Strategy& offer clients a combination of strategy consulting experience and a proven track record of delivery, with unrivalled global scale and experience.
How will you help PwC to grow in the market?
I hope to help PwC grow in the Philadelphia market by drawing on the broad range of industry experience and exceptional talent we have. I am excited to see what we can achieve moving forward. As PwC Philadelphia’s new Advisory Leader, I plan to work with the leadership team of the Philadelphia office to develop a market plan that showcases PwC’s unique capabilities from strategy consulting to IT execution to M&A services and much more. We will work to extend our brand in the minds of the senior executives and bring the best and brightest from the PwC network to this market. My intention is to position PwC as a provider of services that help solve the most complex problems companies in this market face.
What do you see in the future?
Philadelphia is a dynamic market and both public and private institutions are developing innovative strategies to foster growth and expansions, and PwC can help companies advance that agenda. I continue to be focused on innovation by designing and implementing next generation business models that help provide the foundation for our consulting clients to create competitive differentiation, improve the customer experience and reduce their overall operating cost basis.