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Pay-Per-Use Digital Marketing Service From Accenture and Adobe

Glen Hartman

 

By Rob Starr, Big4.com Content Manager

Glen Hartman, global managing director of digital transformation at Accenture Interactive, gave us some insights into the latest expansion of the alliance between his firm and Adobe recently.  Accenture Customer Engagement, is a cloud-based managed service that simplifies the development, execution and measurement of digital marketing . It was the subject of our [...]


New Chairman and CEO of Deloitte’s Audit Practice: The Big4.com Interview

Joseph B. Ucuzoglu

By Rob Starr, Big4.com Content Manager

Joseph Ucuzoglu was recently named chairman and chief executive officer of Deloitte & Touche LLP’s audit practice.  He has previously served as the senior advisor to the Chief Accountant at the Securities & Exchange Commission (SEC) and was most recently Deloitte’s national managing partner for Government, Regulatory and Professional Matters. Ucuzoglu succeeds Cathy Engelbert, who [...]


The Changing Face of Life and Annuity Insurance

Wendy Huang

By Rob Starr, Big4.com Content Manager

Life and Annuity Insurance: Step up or be sidelined is a recently published Deloitte study explaining how CFOs can help to navigate challenging marketplaces. Report author and Deloitte principal, Wendy Huang, highlighted a change in customer behavior, a need for modernized technology and a talent gap when we talked to her about the report and [...]


Getting Over The Confidence Myth

Helene Lerner

By Rob Starr, Big4.com Content Manager

Helene Lerner, CEO of Creative Expansions Inc., and the founder of WomenWorking.com has built a vast global following through one of the premier multimedia websites for career women with a robust social media presence. An Emmy-winning executive producer, Lerner has produced and hosted more than 20 televised specials and received the American Public [...]


If it’s Legal Is it Right? The Five Pillars of Integrity in Business

Andrew Sobel New Headshot 2014

By Andrew Sobel, Big4 Guest Blogger

Just because something is legal doesn’t mean it’s right. And conversely, some things that are right aren’t legal. Clearly, we don’t need a bookshelf full of legal tomes to tell us how to behave. We know in our hearts when we’ve acted ethically and with integrity, and so do our clients.

For example, I watched Hillary [...]


Capgemini’s PR campaign to launch their 2014 World Wealth Report Lauded

Karen Schneider

By Rob Starr, Big4.com Content Manager

Capgemini and RBC Wealth Management have been awarded the Best PR Program Award at the Family Wealth Report Awards 2015. The award is in recognition of the highly successful PR campaign to launch the collaborative  2014 World Wealth Report and Karen Schneider, Global Marketing Director, Capgemini Financial Services, answered some questions for Big4.com via email [...]


Will Converged Systems Disintermediate Consultants?

Alan Radding

Alan Radding

Alan Radding, Big4.com guest blogger

Your own book is the best way to build a consulting practice; ask me about ghostwriting your book

Remember integrated systems? They proved a boon for consulting firms. Integrated systems were those for which companies bought expensive, complex middleware and hired some pricey consultants to make it [...]


AICPA Survey Finds Business Executives Taking A More Tempered View

Valerie Rainey

By Rob Starr, Big4.com, Content Manager

According to the first quarter AICPA Economic Outlook Survey, which polls chief executive officers, chief financial officers, controllers and other certified public accountants in U.S. companies who hold executive and senior management accounting roles,  optimism about  key performance indicators still remains high, but there has been a retrenchment in sentiment since last quarter. [...]


Finding out how to make partner when there is no formal partnership admissions process

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Heather Townsend, co-author of ‘How to make partner and still have a life‘ and The Go-To Expert, examines how to make partner when there is no open and transparent process.

Some firm don’t have a formal process for admitting new partners. So is there any way you can work on a plan to make partner?  Of course there is! And in this [...]


Genuine Listening Helps Us To More Effectively Connect With Our Work Colleagues

Michael VanBruaene

By Michael VanBruaene, Big4.com Guest Blogger

Organization success requires productive human connection. And while there may be an emphasis on how to communicate ideas, it’s also most important that the communicator and recipient of the communication/discussion are effectively listening to each other. It’s the key to understanding the content being discussed – our respective perspectives, motivations, and ideas.

To listen well [...]


Moving your career needle with solid time management techniques

Alisa Cohen

By Rob Starr, Content Manager Big4.com

Alisa Cohn, a CPA and PwC alum, is an executive coach based in New York
City who helps executives and other professionals become more successful. She took some time recently to talk with us about time management techniques for Big4 career-minded individuals.

“The most important thing about time management to have a productive day, and therefore a [...]


12 lessons from helping a team of lawyers come second in a million pound pitch (part 1)

Heather Townsend

Heather Townsend, author of the best-selling and award-winning The FT Guide To Business Networking, and The Go-To Expert, examines what it takes to win a competitive pitch.

When I was just starting out as an independent coach and trainer, I supported the pitch team of a Top 100 law firm come second in a million pound tender.  They didn’t get [...]


PwC Philly Gets New Advisory Leader

Michelle Wilkes

By Rob Starr, Big4.com, Content Manager.

Michelle Wilkes, a 6-year veteran of PwC has been appointed as the Advisory leader for PwC’s Philadelphia market. Wilkes brings strategy consulting and corporate venture capital investing/incubation experience in the Financial Services, Healthcare and Telecommunications industries to her new role and she’ll be replacing  Joseph Atkinson, who will be leading PwC’s US Advisory Entertainment, Media [...]


The U.C.L.A. Uproar: Don’t Kid Yourself–We all Have Biases

Andrew Sobel New Headshot 2014

By Andrew Sobel, Big4 Guest Blogger

The New York Times reported today on the troubling case of the U.C.L.A. Student Council. A Jewish student at U.C.L.A., Rachel Beyda, was being interviewed for possible membership in the council. According to the Times, the first question she was asked was this:

“Given that you are a Jewish student and very active in the [...]


Accenture addresses marketing function in the digital and data age

Marek Rucinski

By Rob Starr, Big4.com Content Manager

Marek Rucinski, Managing Director, Accenture Interactive, has over 20 years’ experience in marketing and customer analytics. He helps Accenture clients transform the marketing function in the digital and data age to one that is more strategic in leveraging insights at the heart of the customer experience.

Accenture Interactive, Global DMA and Winterberry [...]