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12 lessons from helping a team of lawyers come second in a million pound pitch (part 1)

Heather Townsend, author of the best-selling and award-winning The FT Guide To Business Networking, and The Go-To Expert, examines what it takes to win a competitive pitch.

When I was just starting out as an independent coach and trainer, I supported the pitch team of a Top 100 law firm come second in a million pound tender.  They didn’t get […]


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PwC Philly Gets New Advisory Leader

By Rob Starr, Big4.com, Content Manager.

Michelle Wilkes, a 6-year veteran of PwC has been appointed as the Advisory leader for PwC’s Philadelphia market. Wilkes brings strategy consulting and corporate venture capital investing/incubation experience in the Financial Services, Healthcare and Telecommunications industries to her new role and she’ll be replacing  Joseph Atkinson, who will be leading PwC’s US Advisory Entertainment, Media […]


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The Top Three Reasons Why You Didn’t Make Partner

It’s the time of year when many partnerships announce the names of new partners. If you are not one of the lucky few, it’s time to look at what you needed to do differently.  In this article, I look at the main three reasons you may not have made the cut this year.

Does your firm have room for more partners?

Let’s […]


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The U.C.L.A. Uproar: Don’t Kid Yourself–We all Have Biases

By Andrew Sobel, Big4 Guest Blogger

The New York Times reported today on the troubling case of the U.C.L.A. Student Council. A Jewish student at U.C.L.A., Rachel Beyda, was being interviewed for possible membership in the council. According to the Times, the first question she was asked was this:

“Given that you are a Jewish student and very active in the […]


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Accenture addresses marketing function in the digital and data age

By Rob Starr, Big4.com Content Manager

Marek Rucinski, Managing Director, Accenture Interactive, has over 20 years’ experience in marketing and customer analytics. He helps Accenture clients transform the marketing function in the digital and data age to one that is more strategic in leveraging insights at the heart of the customer experience.

Accenture Interactive, Global DMA and Winterberry […]


Accenture predicts more women CTOs

By Rob Starr, Big4.com Content Manager

Just ahead of Accenture’s International Women’s Day celebration on Friday, March 6, the company has released a survey that finds, among other things, two-thirds of respondents that say listening has become significantly more difficult in today’s digital workplace and more than 7 in 10 respondents (71 percent) believe the number of women chief technology officers […]


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12 lessons from helping a team of lawyers come second in a million pound pitch (part 2)

Heather Townsend, author of the best-selling and award-winning The FT Guide To Business Networking, and The Go-To Expert, examines what it takes to win a competitive pitch.

When I was just starting out as an independent coach and trainer, I supported the pitch team of a Top 100 law firm come second in a million pound tender.  They didn’t get […]


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How telling stories about your failures can bring you success

By Rob Starr, Big4.com Content Manager

Scott C. Hammond, PhD is a Clinical Professor of Management in the Jon M. Huntsman School of Business at Utah State University. He’s a noted expert in the field of behavior based interviewing and he narrowed the subject down to points everyone can relate to when we talked with him recently.

“Essentially, it’s getting the people […]


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Your top 3 priorities after finding out you have made it to partner

Congratulations on making partner.  You’ve just achieved the biggest step-up in your career that you’ll ever make. You’ve probably been aiming for it for most of your working life.  In the couple of months before your appointment becomes permanent, there are a few things you must see to.

This article gets you going with the top three priorities you need […]


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Big4.com in runnning For “Best Tax Blogs The Internet Has To Offer” Award

We’ve been nominated for an award for our tax interviews. WalletHub’s Editors have identified 50 finalists for the Best Tax Blogs The Internet Has To Offer and now it’s your job to vote. Please follow the link and cast your vote to help us win. Please don’t forget to be sure to take a moment or two to reread […]


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Five essentials you need to understand about your clients so they’ll be flocking to your door

Need more clients? Heather Townsend, author of the best-selling and award-winning The FT Guide To Business Networking, and The Go-To Expert, explores what you need to know about your clients to effortless attract them.

The top rainmakers tend to be talking to prospects before they are ready to buy. The reason for this is because the earlier you can […]


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A Time Management Primer

Jack Healey is CEO of Bear Hill Advisory Group, LLC in Marietta, Georgia, and runs the Business Crisis Predictive and Performance Group at Firestorm (firestorm.com). He is an expert in business crisis management, supply chain, financial and operational performance and has a background as a proven negotiator, an operational CFO of a public company, and a successful career as an […]


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Making those interviews connect

By Rob Starr, Big4.com Content Manager

Chad Thompson, Ph.D. leads the Consulting and Assessment practice at Taylor Strategy Partners, a talent acquisition and management consultancy based in Columbus, Ohio.  In this role, Chad works with clients to identify the competencies required for success and devises methods for measuring them in candidates and employees.  His research on pre-employment selection and Gen […]


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The Most Important Phase Of Your Major Initiative Is Pre-Planning

Michael VanBruaene

By Michael VanBruaene, Big4.com Guest Blogger

Many times we are too quick to jump to planning a new major initiative without adequately considering its key elements and our motivation for it.  Before we start to plan a complex major initiative we should clearly know what we want to achieve and why.  We also want to have a high level view […]


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Building A Narrative For A Wider Horizon: A college to career consulting expert supplies students and recent graduates with some valuable advice.

By Rob Starr, Big4.com Content Manager

Jamie Peretz is the founder of 2MyCareer, a consulting service assisting ambitious college students and recent graduates in navigating the transition from academia to a rewarding career. She’s been a managing director at Korn Ferry International and an investment banker at Credit Suisse and JP Morgan and her education includes a BA from Princeton University, […]


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