Capgemini : Award for Innovation in Marketing at Dreamforce 2012

By Rob Starr, Content Manager, Big4.com

Capgemini recently announced it was the  recipient of the Salesforce.com Partner Innovation Award for Marketing by salesforce.com. The award was presented at Dreamforce 2012, the world’s largest vendor technology conference in San Francisco.

Salil Parekh, Chief Executive Officer of Application Services One1 and the global executive sponsor for salesforce.com at Capgemini commented:

“We are delighted to win this award for innovation. It is testament to our ongoing work with salesforce.com to help empower customers to market new products faster across traditional, online, mobile and social channels, while reducing costs through cloud technology.”

Touring Club Suisse (TCS) is the largest mobility association of Switzerland with more than 1.6 million members, providing roadside assistance and a wide range of services from travel to insurance. TCS faced the challenge of implementing a “one face to the customer” strategy ensuring a 360-degree view of their customers. The company also wanted to simplify and modernize its IT environment to enable better time to market, reduce costs and move resources away from operating technology and towards projects and business consulting. Capgemini rebuilt the information system on cloud solutions from salesforce.com to help improve customer service, call center efficiency and customer experience on multiple channels.