Capgemini: Businesses Need to Bring Big Data Into Strategy

By Kalen Smith, Big4 Blogger

Information technology is playing an increasingly important role in business. However, a study from Capgemini found that business leaders fail to utilize big data into their strategic framework.

Capgemini summarized the findings of a recent survey of 607 respondents. The study found that businesses were transitioning away from decision making models that relied on intuition and knowledge from prior experiences. Businesses are focusing more on making key decisions based on hard data.

The financial industry considers data one of its most important assets. As polices become increasingly complex, financial businesses need to invest in acquiring data to ensure they are adhering to regulatory requirements.

However, a number of sectors are not living up to the standards needed to integrate big data into their organization. Capgemini argued that is particularly true at higher levels of many organizations.

Although businesses are not integrating big data into their corporate models as well as Capgemini feels is necessary, they are still implementing it in the organization. Large executives are using it as they make key decisions. However, they are using data as a supplementary aid to making decisions. Intuition continues to play a leading role in decision making, but data is starting to become more important.