In the last year we’ve helped seven of our clients make partner. In the process I have reviewed many successful business cases. Many of the business cases I have helped write or craft have been for directors from Big 4 firms – both within the UK, but from all the major continents of the world.
This article summarises what I learnt […]
In our regular webinar ‘How to become a member of the club’, John Moss and I were asked a great and very pertinent question about how to get an older partner to talk about their succession. Here is how John and I answered.
‘So I’m looking at taking the older partner out to breakfast to get him in my corner. Any […]
No two business cases for partnership are the same. Not even within the same firm. At least, not the successful ones! A partnership business case needs to focus on the needs of the situation in which the partner vacancy arises. Canny professionals will rewrite their business cases to suit. In this article, I introduce the types of business case and […]
It’s a common piece of feedback that many aspiring partners or directors in large firms will get told. In a Big 4 or large firm, having a […]
We are told that networking is the best way to win new business, whether from new clients or existing clients. In this blog post, Heather Townsend author of The Go-To Expert, answers the question, what do you actually need to generate new business from your network?
Two essential ingredients needed to get results from your network.
Networking, whether face-to-face, on-line, internal […]
You’ve written a blog post. Now what?
How do you turn your blog post into a work-winning asset?
We’ve all been told that blogging helps you win clients.
But exactly how?
Plus do you need to be an internet marketing ninja to turn your blog into a client-winning asset?
Most professionals I meet (lawyers, accountants and consultants), if they blog regularly (and […]
The tried and tested way to learn to win your own clients is normally by observing how your partners and more experienced team members win their clients. Then, take what works from them OR get advice from them about how to win your own clients. Some of the time this advice is excellent. Other times it is out-of-date and can actually […]
How many times have I been asked if I can share a sample business case for partnership? When you are asked to submit one, it’s understandable if you over do it initially. It’s such an important document – where to start? . . . must make sure you include every little piece of evidence . . . and the stack […]
A great business case is full of data which can be verified and validated. In this blog post I will show you exactly what data your business case requires.
What is your evidence of being able to win business?
Some Magic Circle and Big 4 firms don’t expect you to have a partner-sized portfolio before making partner, but they do expect you […]
Although you’ve had your eye on partnership for years, sometimes it happens that when the opportunity arises, you are not ready. More than one of our clients – Big 4 included – have had a request for a partnership business plan sprung on them at short notice. There is no need to worry – in this article, I give you […]
Many of my clients are consultants, and thus I see a lot of business cases for partnership in the Big 4 firms as well as the large consultancy firms. I have noticed that the same mistakes are repeated, but they are so easy to fix. In this article, I share what these common mistakes are, and how you can avoid them […]
When you play to your strengths you become much more successful. Typically there are three different types of partner. When you know your key strengths you can work towards becoming the right type of partner for your talents and strengths. In this blog post Heather Townsend shares an exclusive extract from the 2nd edition of ‘How to make partner […]
Can you have a meaningful career in a Big 4 firm as a fee earner without wanting to make partner? In this blog post Heather Townsend shares an exclusive extract from the 2nd edition of ‘How to make partner and still have a life’ (Click here for a free sample chapter) and explores the positives and negatives of […]
While everyone’s route to partner in a Big 4 is different, there are four main routes to making partner. In this blog post Heather Townsend shares an exclusive extract from the 2nd edition of ‘How to make partner and still have a life’ (Click here for a free sample chapter) and explores why you should consider one of […]
Why you now need both sponsors AND an influential firm mentor to rapidly progress your career in a Big 4 firm
Accepted wisdom used to be that you only needed an influential firm mentor to rapidly progress your career in the Big 4. In this blog post Heather Townsend shares an exclusive extract from the 2nd edition of ‘How to make partner and still have a life’ (Click here for a free sample chapter) and shines a light on […]