Big Four & Leading Accounting and Consulting Firms – news, opinion and career opportunities for aspiring & current professionals & alumni

Category: Leadership

4 simple but effective tips to help you pass the big 4 partnership admissions process

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On partnership track? Then this article will give you 4 simple tips to help you increase your chances of being admitted to the partnership.

I recently met with Tara Fennessy, a Leadership and Personal Impact Specialist who has helped 100s of Big 4 directors take the step up to partner. In our lengthy conversation we discussed the support Big 4 [...]


A new LinkedIn feature to help you stay in contact with the people who matter to you

The Go-To Expert

Heather Townsend, author of ‘The Go-To Expert‘ shows you how to use a new, simple and very powerful, LinkedIn feature to easily stay in touch with the people that matter to you. 

Staying in touch with your key contacts should be easy, after all, we have so much technology to help us do this. The problem is that much of [...]


5 most effective tactics to build a LinkedIn profile which gets you found by potential clients

The Go-To Expert

If you have neglected your LinkedIn profile, or wondering why it isn’t having an impact on your lead generation, then this article will give you five simple tweaks to help your LinkedIn profile start to win you work. 

I regularly do research for my clients and prospects on the state of their social media efforts. Of course, this will always lead [...]


11 smart tactics to survive and thrive when you move to a new firm

Heather Townsend

Have you decided that the best way to progress your career is to move to a new firm? Heather Townsend, co-author of ‘How to make partner and still have a life‘, shares 11 tips on how to not just survive, but thrive in your new firm.

1. Stop yourself from saying ‘when I was at….’

Given your career history, and the [...]


5 highly effective tactics to build a LinkedIn profile which gets you found by potential clients

The Go-To Expert

If you are generating interest from potential clients (or employers) on the strength of your LinkedIn profile, then you need to implement these 5 tactic. Heather Townsend, author of ‘How to make partner and still have a life‘ and ‘The Go-To Expert‘ explains all…

 When I am going to talk with a firm about helping them win new business [...]


4 business development lies you need to stop believing if you are to rapidly grow a partner-sized client portfolio

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These four business development myths are rife within Big 4 and large firms. Believing them could be very dangerous for your career. Heather Townsend, co-author of The Go-To Expert and How to make partner and still have a life, explains why…

Business development, or should we actually call it ‘marketing and selling’, tends to be seen as a dark [...]


6 savvy tactics to make your business case for partnership so persuasive your partners have to say yes

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These 6 tips helped our US based client give the best ever pitch for partnership that his partners had ever seen.  Heather Townsend, co-author of How To Make Partner And Still Have A Life and The Go-To Expert, reveals all…

1. Why you?

This is THE fundamental question you need to answer in your business and personal case for partnership. Until [...]


6 smart strategies to successfully ask for a pay rise

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These 6 strategies will increase your chances of getting the salary and bonuses you deserve. Heather Townsend, co-author of How To Make Partner And Still Have A Life and The Go-To Expert, reveals all…

With the global recession starting to lift, you could be forgiven for wondering why your pay hasn’t increased since pre-recession levels. If you are thinking [...]


The 2013 Big Four Firms Performance Analysis Is Now Available!

Download the 2013 Big Four Firm Performance Analysis

This new 28-page 2013 performance analysis report provides a detailed analysis of the historical performance of each of the Big Four firms and insights from their combined figures. Continue reading


5 smart tactics to use internal PR to accelerate your career in your firm

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Use these 5 smart tactics to accelerate your career in your Big 4 and large firm. Guest blog by Heather Townsend, author of The Go-To Expert and How to make partner and still have a life.

It can be tempting when your workload is high to just get your head down and do your work. In fact, that was [...]


If you want to become The Go-To Expert, what needs to be in your personal marketing tool-kit?

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Heather Townsend, author of The Go-To Expert and How to make partner and still have a life, explores  in this article exactly what you need in your personal marketing tool-kit to build a reputation as The Go-To Expert both inside your firm and outside of your firm.

In the second of our newly published ‘The Go-To-Expert‘ inspired blog posts (get [...]


The 3 common reasons professionals stop their career progression by refusing to specialise

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Heather Townsend, author of The Go-To Expert and How to make partner and still have a life, explores in this article the three reasons why professionals stop their career progression by resisting becoming a sector or technical specialist.

For the next few months to celebrate the launch this week of our next book The Go-To Expert‘, (get the [...]


Partnership Potential: Thinking commercially

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Heather Townsend, author of The Go-To Expert and How to make partner and still have a life, explores the connection between your commerciality and your partnership potential. 

In my last two posts I introduced the concept of ‘Partnership Potential’. In today’s post, I am going to look at how your commerciality drives your partnership potential.

Why is your commercial acumen important?

In the early [...]


Partnership Potential: The importance of your market value

Heather Townsend, author of The Go-To Expert and How to make partner and still have a life, explores the connection between your market value and your partnership potential. 

In my last post I introduced the concept of ‘Partnership Potential’. In today’s post, I am going to look at probably the biggest driver of your partnership potential – your market value.

Can firms really [...]