Big Four & Leading Accounting and Consulting Firms – news, opinion and career opportunities for aspiring & current professionals & alumni

Category: Management and Business

The pros and cons of becoming a career manager in a Big 4 firm

Portrait of four happy workers holding papers and helmets with joyful expression

Can you have a meaningful career in a Big 4 firm as a fee earner without wanting to make partner? In this blog post Heather Townsend shares an exclusive extract from the 2nd edition of ‘How to make partner and still have a life’ (Click here for a free sample chapter) and explores the positives and negatives of […]


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10 reasons to seriously consider changing firms if you want to make partner quickly at a Big 4 firm

Goals

While everyone’s route to partner in a Big 4 is different, there are four main routes to making partner. In this blog post Heather Townsend shares an exclusive extract from the 2nd edition of ‘How to make partner and still have a life’ (Click here for a free sample chapter) and explores why you should consider one of […]


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Why you now need both sponsors AND an influential firm mentor to rapidly progress your career in a Big 4 firm

Purple heart in the hands

Accepted wisdom used to be that you only needed an influential firm mentor to rapidly progress your career in the Big 4. In this blog post Heather Townsend shares an exclusive extract from the 2nd edition of ‘How to make partner and still have a life’ (Click here for a free sample chapter)  and shines a light on […]


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The 6 premises for every business case for partnership

working on results

In this blog post Heather Townsend shares an exclusive extract from the 2nd edition of ‘How to make partner and still have a life’ (Click here for a free sample chapter) and explains the 3 step process to building a cast-iron business case as well as the six premises that every business case is based on.

Creating a cast-iron […]


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5 simple ways to stay in touch with your clients until they are ready to buy

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You do the work and generate a warm hot lead. It was all going so well until the client stalled. In this blog post Heather Townsend shares an exclusive extract from the 2nd edition of ‘How to make partner and still have a life’ (Click here for a free sample chapter) and details why your clients may stall […]


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6 ways in which what clients (really) want has changed

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Many years ago, I gave a conference speech on client service. The audience was full of accountants and lawyers, and as part of my preparation, I had asked some of their clients how they would define great service.

The replies were not surprising:

being accessible and responsive
being proactive and taking the initiative
giving value for money
initiating timely conversations – particularly around fees
being personable […]


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How to build rapport with a prospect during the sales process

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Rapport is a key ingredient to succeeding in making a sale. It’s not something you can force, but it certainly can be nurtured. In this article, I explain how you can develop rapport with potential clients.

To start with: What is rapport?

You are ‘in rapport’ with someone when the relationship between you is harmonious and understanding.  It starts to develop when […]


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When is the right time to specialise?

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My advice for any accountant, lawyer, or consultant is to develop themselves as a specialist. Being known as The Go-To Expert will build your reputation, and your career, far faster and more successfully than being known as a Jack or Jill Of All Trades.  However, getting the timing right can be tricky. Specialise too soon, and you miss out on […]


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How can a mentor be your partnership track secret weapon?

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I have written a series of articles about the support team you need when you are on partnership track.  One of the key roles in this team is your mentor. This role is different, but complementary to the role played by your sponsoring partner. In this article, I look at how you can get full value from the mentoring […]


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Who do you need in your support team when you are on Partner Track?

Business concepts: standing out from the crowd

Getting to partner is not a sprint. It’s much more like a marathon, and like any top level endurance athlete, you will need a top level support team behind you.  This article is taken from my new book Poised for Partnership, and it sets out why a support team is so important, and who the key members need to […]


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How to build a strong and positive relationship with your sponsoring partner

Leadership

I’ve recently written a series of articles about the support team you need when you are on partnership track. One of the most important roles in this team is your sponsoring partner. He or she is the person who will recommend you for partnership, and if your relationship is broken down, or weak, you might as well kiss goodbye […]


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Due Diligence: how to check that your firm is solvent

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When you are admitted as an equity partner, you are expected to make a large financial contribution to the firm.  Never do this without doing a thorough check on your own firm’s financial stability.  You need to be confident how solvent the firm is now and how it’s looking for the future.

In this article, extracted from Poised For Partnership, […]


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