Big Four & Leading Accounting and Consulting Firms – news, opinion and career opportunities for aspiring & current professionals & alumni

Category: Management and Business

How the smart professionals use valuable content to attract clients

Heather Townsend

 

Heather Townsend, author of The Go-To Expert and How to make partner and still have a life, explores how savvy professionals use valuable content to make their networking and relationship building more effective.

In the third of our newly published ‘The Go-To-Expert‘ inspired blog posts (get your free chapter of the book here) we look at how you can use [...]


If you want to become The Go-To Expert, what needs to be in your personal marketing tool-kit?

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Heather Townsend, author of The Go-To Expert and How to make partner and still have a life, explores  in this article exactly what you need in your personal marketing tool-kit to build a reputation as The Go-To Expert both inside your firm and outside of your firm.

In the second of our newly published ‘The Go-To-Expert‘ inspired blog posts (get [...]


The 3 common reasons professionals stop their career progression by refusing to specialise

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Heather Townsend, author of The Go-To Expert and How to make partner and still have a life, explores in this article the three reasons why professionals stop their career progression by resisting becoming a sector or technical specialist.

For the next few months to celebrate the launch this week of our next book The Go-To Expert‘, (get the [...]


Partnership Potential: Thinking commercially

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Heather Townsend, author of The Go-To Expert and How to make partner and still have a life, explores the connection between your commerciality and your partnership potential. 

In my last two posts I introduced the concept of ‘Partnership Potential’. In today’s post, I am going to look at how your commerciality drives your partnership potential.

Why is your commercial acumen important?

In the early [...]


Partnership Potential: The importance of your market value

Heather Townsend, author of The Go-To Expert and How to make partner and still have a life, explores the connection between your market value and your partnership potential. 

In my last post I introduced the concept of ‘Partnership Potential’. In today’s post, I am going to look at probably the biggest driver of your partnership potential – your market value.

Can firms really [...]


5 essentials needed if you are to be seen as ‘partnership potential’

Heather Townsend, author of The Go-To Expert and How to make partner and still have a life, explores in this article the 5 essentials you will need if you are to be seen as ‘partnership potential’.

For some people, the route to partnership is a hard slog. However, there are often a select number of people who have a [...]


6 ways to increase your gravitas and executive presence

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In this blog post Heather Townsend, author of ‘How to make partner and still have a life‘ and ‘The Go-To Expert‘ explores how you can increase your gravitas and cultivate your executive presence. 

Whether or not you are yet a partner, it is important that you have gravitas. This will help you be taken seriously by clients and staff. [...]


4 tips which will help anyone overcome their fear of public speaking

In this post Heather Townsend, author of ‘How to make partner and still have a life‘ and ‘The Go-To Expert‘ gives her tips learnt from the pros on how to overcome your fear of public speaking.

Why your career progress in the Big4 (and mid-tier) means you need to be confident at speaking in public

I recently received an email [...]


5 career resolutions everyone should, but probably wouldn’t, make in 2014

In this blog post Heather Townsend, author of ‘How to make partner and still have a life‘ and ‘The Go-To Expert‘ explores 5 career resolutions everyone should make in 2014

1. Follow your passion and play to your strengths

When we play to our strengths and do something that we are really passionate about our productivity and performance generally soars. [...]


7 easy ways to kick-start your career in 2014

Heather Townsend, author of The Go-To Expert and How to make partner and still have a life, reveals in this article 7 ways of kick-starting your career in 2014

Many of us will start 2014 with good intentions to revitalise our career or go for the promotion that you know you deserve. However, very often many of us never get further than [...]


Business Development Mistakes #2: Becoming a mini-me of an existing partner

Heather Townsend, author of The Go-To Expert and How to make partner and still have a life, explores in this article the dangers of becoming too much like your partner.

Unless you are lucky and inherit a retiring partner’s client portfolio you are going to have to build your own client portfolio. Even if you are inline to inherit a client portfolio from [...]


5 ways to use your mind to get results from a networking event (part 2)

In this 2nd part blog post Heather Townsend, author of ‘How to make partner and still have a life‘ and ‘The Go-To Expert‘ explores how your mind is often the biggest barrier to winning business from attending networking events.

See here for part 1 of the blog.

Challenge your self-limiting beliefs

Very often our negative self-talk is driven by our self-limiting [...]


5 ways to use your mind to get results from a networking event (part 1)

In this 2 part blog post Heather Townsend, author of ‘How to make partner and still have a life‘ and ‘The Go-To Expert‘ explores how your mind is often the biggest barrier to winning business from attending networking events.

Getting results from attending a networking group depends as much on your attitude as whether you are going to the [...]