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Deloitte: Australian Business Awards.
August 26, 2012
By Rob Starr, Content Manager, Big4.com
Two 2012 Australian Business Awards have been given to Deloitte.
“Deloitte has always believed in the power of effective marketing as a critical differentiator. Relatively speaking, we don’t have big marketing budgets, but we have learned to do a lot with the strength of our ideas and the almost unlimited possibilities offered by new technologies,” says Deloitte Chief Marketing Officer, David Redhill.
The awards cover corporate, government and non-profit organisations across key industry segments, including financial, manufacturing, professional services, energy, telecommunications, construction, transport, healthcare, education, food services and retail. The two categories Deloitte won in were Marketing excellence – the What’s your Deloitte Green Dot t-shirt campaign and Community contribution – the IMPACT Day initiative.
The six-month What’s your Deloitte brand engagement campaign was centred on the Green Dot, the most recognisable component of the company’s brand.
“Supported very much from the top down, our annual IMPACT Day initiative saw more than 3000 Deloittians fan out across the country on 12 November 2011, substituting pens for shovels and laptops for wheelbarrows, and delivering over 24,000 volunteer hours across more than 200 community-based events around the country,” Redhill added.