Deloitte: Innovating for a Digital Future report.

By Rob Starr, Content Manager, Big4.com

Innovation is social, not the preserve of lone geniuses; anarchic and anti-organisational, as well as needing failure and risk to succeed according to Professional Services firm Deloitte.

“Our research shows that leaders operate across four organisational dimensions to successfully innovate – strategy and vision; environment and culture; organisation and design of work; and leadership and talent,” says co-author of the paper Deloitte Partner Mason Davies.

In its 2012 Innovating for a Digital Future report. Undertaking qualitative research with 30 Technology, Media and Telecommunications (TMT) organisations including Facebook, Google, Microsoft, Telstra, the ABC and the BBC, the report case studies how to ceaselessly drive beyond core products or entrenched ways of working, to successfully innovate.

Deloitte Partner and co-author Adam Canwell comments:

“It isn’t always the single stunning insight that creates innovation. Innovation mostly happens when people get together and build on each other’s ideas.”

“If there is something that unites all of the organisations we spoke to,” said Technology, Media and Telecommunications Partner Stuart Johnston, “it’s their fundamental belief that the only long term differentiator they have is their people. And that their people – if provided with the right environment and supportive organisation – will successfully innovate beyond where they are now.”