Deloitte: Innovation Award for Marketing Analytics Handed Out

By Rob Starr, Content Manager, Big4.com

The HP AllianceONE Partner of the Year Award in the category of Innovation during the HP Discover event for delivering solutions that drive meaningful business results was recently awarded to Deloitte.

John Keffer, director of the Deloitte-HP Alliance, made the following comments:

“This award validates that combining the amazing processing capabilities of SAP HANA with Deloitte’s analytics acumen and HP Converged Infrastructure is a home run. The combination can help usher in a new era for analytics. We are very proud of Lee’s team and look forward to seeing it leverage its market leadership across multiple industries in the coming months,” he said.

The award recognizes Lee Dittmar, principal, Deloitte Consulting LLP, and his team for its work in developing an innovative solution for marketing analytics for a national cellular phone company. Previously, the client had very limited querying capabilities on data related to campaign effectiveness and metrics. By implementing the Deloitte application using SAP HANA on HP Converged Infrastructure, the cellular company’s marketing team was able to assimilate data, re-analyze its strategy and react to consumer demands more efficiently.

The HP AllianceONE Partner of the Year Awards recognize HP business alliances’ outstanding accomplishments in the development and delivery of innovative solutions built on HP Converged Infrastructure. Winners are chosen for delivering solutions that drive meaningful business results for shared customers.