Deloitte: Leveraging the five postdigital forces affecting business

By Rob Starr, Content Manager, Big4.com

Deloitte released in Australia yesterday, its 4th Annual 2013 Tech Trends Report Elements of Postdigital, which highlights the top 10 enabling and disrupting technology trends that we anticipate will have a significant impact for the CIO in the future.The Deloitte  report examines the ever-evolving landscape of technology, focusing on the top 10 topics that have the potential to impact businesses over the next 18 to 24 months.

According to Robert Hillard, Deloitte Consulting technology lead partner, the postdigital era, reflects a ‘new normal’ for business and a new basis for competition.

“Our report outlines the core technology trends for which forward-thinking organisations should consider developing an explicit strategy. Whatever organisations may decide, they do not want to be caught unaware or unprepared.

“In Australia, CIOs are finding that the scale of the opportunity and threat is significant and leveraging these opportunities is important. The combination of analytics, mobile, and social has never been more powerful. Cloud allows marginal investment experiments with substantial business value and cyber is important for risk-intelligent innovation,” said Mr Hillard.

The term postdigital implies that the debate about a digital future is over, the public have spoken with all ages and demographics now embracing digital to at least some extent.

Each chapter of the Deloitte  report includes a Lessons from the Frontline section that provides an in-depth overview of three examples of real-life implementation of each trend in the market today, across a range of industries.