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Deloitte: Predicts subscription TV is here to stay

By Rob Starr, Content Manager, Big4.com

Deloitte’s TMT Predictions 2013 report  counters what many believe to be true, revealing less than 1% of Canadians will “cut-the-cord” on their subscription TV services, existing broadcasters will continue to deliver the majority of OTT services, and 4K televisions won’t disrupt the marketplace just yet.

Deloitte also predicts that almost all Canadian households currently paying for TV subscriptions will continue to subscribe. Despite the perceived popularity of pure plays, the OTT market will continue to be controlled by existing players.

“There’s a lot written about big changes in the way we will watch television, but the reality is quite different,” said Richard Lee, Deloitte Canada’s National Managing Partner for TMT. “Our research suggests that Canadians who want to watch the three key pillars of TV: reality shows, sports and news are unlikely to cut the cord. Though 2013 will see very few ‘cord-cutters,’ ‘cord-nevers’ will begin to emerge as young people establish households without ever paying for traditional pay TV subscriptions.”

For more than a decade, Deloitte’s TMT Predictions have forecast many of the most influential trends in technology, media and telecommunications — making them a key source of market intelligence for businesses in all sectors.

Deloitte’s TMT Predictions are based on worldwide research supported by in-depth interviews and input from clients, Deloitte alumni, industry analysts, leading TMT executives, and thousands of Deloitte TMT practitioners across its global network.

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