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Deloitte Study Finds Tablet Sales Rising in Briton
July 17, 2012
New research from Deloitte has found that the demand for tablet computers is growing considerably in Britain. According to the results of their study, nearly 15% of UK citizens own a tablet. Very few consumers purchased tablets prior to 2007. Tablet sales are increasing in the United States as well, but market data suggests they are becoming more popular in the UK.
Many of the people who are purchasing tablets already own one. Deloitte has reported that more than 5% of tablet owners in the United States are likely to purchase another this coming year. However, the proportion of UK citizens owning multiple tablets is expected to be much higher.
Nearly twice as many tablets were sold last year as the one before. Deloitte expects that nearly 7 million people in the country will own a tablet by 2014.
Despite the increased demand for tablet computers, Deloitte makes it clear that tablets are not going to replace laptops or PCs anytime soon. Nearly 2 million personal computers are sold each year and they are expected to continue to dominate the market in the coming years.
Most consumers are looking for robust machines, so there will always be a need for more powerful PCs. However, as society becomes more mobile and users are unable to depend on their mobile devices for all their needs, the demand for tablets is likely to grow rapidly through 2016.