By Rob Starr, Content Manager, Big4.com
Research from the Grant Thornton International Business Report (IBR) provides further evidence of emerging market businesses taking steps to maintain the competitive advantage they have traditionally held over peers in mature economies. Ed Nusbaum, CEO of Grant Thornton International reports:
“Businesses in emerging economies now seem to be rebalancing. Wages have rocketed in these economies over recent years, by margins that appear unsustainable. Further, uncertainty is weighing on growth rates as global trade slows. In order to maintain profitability, businesses in these emerging economies need to keep their costs down. A key way of doing this is by limiting salary increases.”
In Latin America businesses are also showing signs of scaling back price rises. In Q4-2011, 48% of respondents expected their prices to rise over the next 12 months, falling to 44% in Q4-2012. However, selling price expectations in the BRIC economies have risen from 38% to 40%, and in APAC from 31% to 41% over the same period.
The Grant Thornton International Business Report (IBR) provides insight into the views and expectations of more than 12,500 businesses per year across 44 economies. This unique survey draws upon 21 years of trend data for most European participants and 10 years for many non-European economies.
The IBR reveals that the proportion of BRIC economies expecting to give above inflation pay rises fell to 11% in Q4-2012, down from 21% 12 months earlier. Similar falls have been observed in Latin America (32% to 20%) and APAC (20% to 12%). Over the same period, peers in the G7 (10% to 11%) and EU (9% to 12%) have actually been offering more above inflation pay rises.