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Content Product Manager - International Tax

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Company:
Wolters Kluwer, CCH
Country:
United States
Address:
Job Category:
Marketing
Position Type:
Full Time
Travel:
30% of the time
07/18/2012

Content Product Manager

International Tax 

CCH, a Wolters Kluwer business (www.cchgroup.com) is the leading provider of customer-focused tax, accounting and audit information, software and services for professionals and is part of the world's largest tax and accounting provider, Wolters Kluwer Tax & Accounting. 

The digital future has arrived and the tax and accounting professions are changing rapidly. Professionals today have different needs, expectations and capabilities. In addition to accuracy, they need greater mobility, simplicity and speed. These needs place a premium on access to active intelligence, agile systems and integrated workflow solutions — in short "Best in Process" solutions. This is precisely the value that CCH delivers to professionals.


 

JOB SUMMARY AND QUALIFICATIONS

 

Summary

 

The Content Product Manager (CPM) for Wolters Kluwer Tax and Accounting is responsible for contributing to the development and execution of TAA product strategy for international tax for the corporate and professional markets to increase market share and revenue. The Content Product Manager lends significant industry and market insight and subject matter expertise to the creation and development of products and services related to content development and delivery. Activities of the CPM include: developing and maintaining a deep understanding of TAA products, services, customers and their needs and workflows, and the industry as a whole; understanding new trends, developing strong relationships with professional associations such as IFA, the AICPA, the American Bar Association and TEI, contributing to the overall individual Business Unit product development strategy; developing business cases for new product concepts; working closely with product management, sales and other teams within the Corporate and Tax business units; directing solution development projects from ideation, product creation and authoring approaches through pre-launch activities, go-to-market and marketing strategies; ensuring content quality; assisting with product marketing and sales efforts; and representing Wolters Kluwer within the industry. 

 

The CPM will report to the Director of Publishing for International Tax.

 

RESPONSIBILITIES:

 

  • Develop and maintain deep understanding of TAA products and portfolios including features, benefits, intended use, value proposition and competitive position by establishing and maintaining understanding of all current and planned versions of products; understand how the products fit into client processes and work flows and contribute to client business performance; acquire an understanding of relevant information systems and applications utilized within TAA and the industry as a whole; identify and evaluate business opportunities; and research and review competitor information; and assess TAA's product strengths relative to the competition.
  • Closely follow industry, market and subject matter trends to provide direction regarding new opportunities to enhance innovative TAA's product offerings.
  • Work closely with customers and prospects to fully understand their needs and workflows.
  • Contribute to the overall Business Unit product development strategy by identifying and tracking trends and developments in practice, industry and subject matter areas; ensure changes and developments in the practice area are reflected in appropriate products; collaborating with product area management and new product development to identify opportunities for new product development; work with the Director of Publishing, internal and external editors and authors and BU leadership and product management to generate and validate new product ideas; assist in recruiting new authors; act as the primary point of contact for authors to create new products; understand and contribute to the vision and strategy for TAA products and the tax and accounting industries; identify and share technology trends; and leverage internal platforms.

 

 

 

  • Surface acquisition and alliance opportunities and establishing strong relationships with professional associations such as IFA, the AICPA, the American Bar Association and TEI.
  • Develop business cases for new product concepts by describing the concept and how it will be used by customers in comprehensive terms; vett ideas through partnerships with the finance, development, sales and marketing teams; gaining buy-in from internal stakeholders; review concepts with industry leaders; conduct research to determine true market demand/size for the concept; work with the product and marketing managers to propose pricing strategies creating a strong value proposition for Wolters Kluwer and ROI for the customers; develop multi-year forecasts representing realistic Wolters Kluwer share estimates for the defined market in units and revenue; justify and document assumptions used in the forecasting process; working with the product development and production teams to estimate accurate time-to-publish and development costs; and consolidate the product concept and financial projections into presentation format.
  • Oversee assigned editorial group by communicating relevant tasks, strategies, goals and objectives to staff and associates; maintaining frequent contact with the editorial group to manage content production activities; sharing insight with business unit and other relevant stakeholders proactively or upon request; facilitate communication between internal teams; drive the execution of content initiatives to ensure overall corporate goals and objectives are met; track production metrics (e.g., speed, cost, quality) to evaluate performance; monitoring editing and quality control measures; report to the executive team on performance, challenges, and opportunities; and ensuring that the performance standards of content production are consistently met.
  • Direct solution development projects from authoring through pre-launch phases by collaborating with the development teams to create specifications/requirements for the solution sets; identify and negotiate contracts with authors; adjust specifications based on user feedback at critical stages; monitor and approve development progress throughout the initiative; take an active role in product testing and review; identify issues that may delay launch or increase costs; collaborate with business analysts to develop product documentation; keep leaders informed of progress and issues; monitor and track project milestones and deliverables throughout the initiative; and ensure projects are completed on time and within budget.
  • Ensure content quality by developing and communicating revision plans with authors and editors; ensure compliance with upkeep plans; motivate authors to ensure timely delivery of content that meets quality standards; assess the strengths and weaknesses of content, including completeness, organizational issues, scope of coverage, penetration of subject matter, and adequacy of supporting citations and authority; provide documentation and demonstration of the development or enhancement specifications; provide input and feedback on the planned enhancement; and follow up with development team as needed.
  • Assist with product marketing and sales efforts by collaborating with product management and marketing on brochures, white papers, and other sales collateral; participate in product launches for sales and marketing; providing product expertise to sales, marketing, and customer service; develop marketing information; and develop new product information for sales team.
  • Oversee team member performance by regularly monitoring key performance indicators, team member activity and work product, as well as financial business information; analyze the data for patterns and indicators of performance slipping; document and discuss performance issues directly with underperformers early and often; work with HR to establish Performance Improvements Plans (PIPs) and proactive hiring plans; work with the Talent Acquisition team to fill open positions (e.g., providing information on candidate requirements, being available for interviews; making decisions quickly); and facilitate the on-boarding of the new team members to shorten learning curves.
  • Represent Wolters Kluwer by developing and maintaining comprehensive knowledge of Wolters Kluwer products, industry trends and general business and financial acumen through various sources and initiative; communicate Wolters Kluwer competitive advantage to customers in a compelling articulate manner in speech, writing and formal presentation; behave in ways that demonstrate corporate core values and culture; develop professional and positive relationships with customers and colleagues; and maintain a reputation of competence, integrity and professionalism.

 

1.     Participate in sales, marketing, and leadership initiatives within the division and larger WK organization.
2.     Manage time and company resources appropriately.
3.     Proactively pursue professional development activities.
4.     Perform other duties as requested by Director. 

QUALIFICATIONS 

EXPERIENCE 

Minimum:

  • 5 years of editorial or an information industry (content and/or product), including:
  • 2 years managing and developing a team of professionals.
  • Two years of experience in international tax is strongly preferred
  • Generating product ideas and innovation.
  • Translating product ideas into product plans.
  • Developing and launching new and existing product lines.
  • Developing and managing marketing campaigns.
  • Managing outside author relationships.
  • Working in a collegial /cross-functional environment.
  • Interacting and presenting to customers.

Preferred:

  • 10 years of editorial experience or an information industry (content and/or product), including:
  • 5 years experience of working closely with cross-functional professional teams a team of professionals.
  • Working in a large CPA firm, law firm or corporation as a tax, accounting or audit professional.
  • Successfully running a product line P&L.
  • Utilizing publishing technology. 

EDUCATION 

Minimum:

  • Bachelor's degree in business, marketing, or related field, OR if no degree, 9 years of management experience in publishing or an information industry.

Preferred:

  • Juris Doctorate. 

TRAVEL REQUIREMENTS

  • Domestic travel, 30% - 50% of work time.
  • Ability to travel independently.
  • Must have valid driver's license.
  • Ability to travel by air.
  • Ability to obtain an American Express card. 

ABOUT WOLTERS KLUWER

Wolters Kluwer(www.wolterskluwer.com) is a market-leading global information services company. Professionals in the areas of legal, business, tax, accounting, finance, audit, risk, compliance, and healthcare rely on Wolters Kluwer's leading, information-enabled tools and solutions to manage their business efficiently, deliver results to their clients, and succeed in an ever more dynamic world. 

Wolters Kluwer has 2011 annual revenues of €3.4 billion ($4.5 billion/£2.8 billion), employs approximately 19,000 people worldwide, and maintains operations in over 40 countries across Europe, North America, Asia Pacific, and Latin America. Wolters Kluwer is headquartered in Alphen aan den Rijn, the Netherlands. Its shares are quoted on Euronext Amsterdam (WKL) and are included in the AEX and Euronext 100 indices. 

Visit our website, YouTube or follow @Wolters_Kluwer on Twitter for more information about our customers, market positions, brands, and organization. 

Wolters Kluwer offers a competitive compensation and benefit package including 4-weeks of paid time off (1st year), 12 paid holidays, and a generous profit sharing program. 

We are an equal opportunity employer and committed to a diverse workforce. 

APPLY FOR POSITION 

Wolters Kluwer offers a competitive compensation and benefit package including 4-weeks of paid time off (1st year), 12 paid holidays, and a generous profit sharing program. 

We are an equal opportunity employer and committed to a diverse workforce. 

For Additional Information Contact: 

Wren Henry

CCH, Wolters Kluwer

wren.henry@wolterskluwer.com 

Please Reference Position 12-8218 in the Subject Line of your email


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