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KPMG: 29th C-Suite Survey

By Rob Starr, Content Manager, Big4.com

A majority of executives (90%) agree that Canada will have to rely less on the US and more on emerging markets to remain prosperous according to the 29th edition of the C-suite survey sponsored by KPMG, along with The Globe and Mail, BNN and The Gandalf Group.

Other key findings included:

  • More than 80 per cent of the executives who responded to the survey said they think the U.S., as an economic power, is in decline. And almost half said the US will make up a smaller proportion of Canada’s overall exports five years from now.
  • One in three said the decision by the CRTC to disallow the Bell-Astral deal was positive. This was a change as the Nexen-CNOOC deal and the TSX purchase by Maple Group were both seen as positive developments for the Canadian economy.

China is still the top priority when it comes to overseas markets ahead of India. However, most respondents said we should favour democratic over non-democratic countries for trade – with both Latin America and India being given a great deal of interest.

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