In this article Heather Townsend, co-author of How To Make Partner And Still Have A Life and The Go-To Expert, brings together all of her collective wisdom on how to create a cast0iron business case for partnership…
Creating a powerful and successful business case for partnership in an accounting or consulting firm is probably the most difficult part of making it through the Partnership Track. It’s the question I am asked again and again by senior managers, associates and directors: How can I create an impactful and persuasive business case?
There are many articles on this topic on the How To Make Partner website. Here, I have pulled some of them together to give you a complete guide to building a cast-iron business case for partnership.
Where to start?
Your personal and business case for partnership is built up over months and years rather than days and weeks. The post shows the ground work you need to do as you create your personal and business case for partnership.
If you have just started to think about your business case for partnership, this blog post sheds light on what exactly you need to create to build a cast-iron personal and business case for partnership.
What can you do in the 12-24 months before the admission process starts to help you increase your odds of breezing through the partnership admissions process? This article gives you some tips to help you get that all important thumbs up in the partnership vote.
What makes a winning business case for partnership?
This article explains what is meant by your personal and business case. It explores the importance of not neglecting either of them. Your personal and business case for partnership is the same whether you are in a Big 4, law firm, consulting or accountancy firm.
Tips on how to reduce your written business case so it fits on a format that constricts the amount of you can write, such as a Powerpoint slide deck. These tips are helpful if you need to cut the waffle and make your business case more succinct.
It’s easy to do, but your technical ability is not normally relevant to your personal or business case for partnership. This article explains why, and what you should focus on instead.
In an ideal world your business case will be written over a series of months after consulting with the great and good of the partnership. However, life doesn’t always work out like that! This senior associate was finding out the hard way about writing a business case in a week.
Winning hearts and minds with your business case
Advice that I gave to a highly successful consultant who was putting together his business case for a US based consulting firm. It is an essential read if you are preparing to pitch your business case for partnership in a partnership panel interview.
When you go for partnership you need to have more than just great numbers. You need to have the rest of your partners wanting to have and trust you as a member of their exclusive club.
Little or no experience of building a client following?
If you are aiming to make partner through a lateral move from industry, being able to demonstrate your ability to win work is the hardest part of creating your business case for partnership in your future firm. This blog post asks three key questions to help you show your potential for winning work.
People in industry may have been in practice at some point in their career, but when looking to make partner, what their business case lacks is the evidence that that they can easily create a client following. In this post I share three tips to help you build a strong business case even if you have no track record of selling from your career in industry.
We have worked with a few professionals who were not client-facing and who needed to put together a business case for partner. Without being able to base their argument on client work, they had to think more laterally about the advantages to the firm of making them partner.
This article originally appeared in a slightly different format on the How To Make Partner website.
Heather Townsend helps professionals become the The Go-To Expert. She is the author of the award winning and best-selling book on business networking, the ‘FT Guide To Business Networking’ and the co-author of ‘How to make partner and still have a life’, and ‘The Go-To Expert’. Over the last decade she has worked with over 300 partners; coached, trained and mentored over 2000 professionals at every level of the UK’s most ambitious professional practices.