Heather Townsend, co-author of How to make partner and still have a life gives tips and techniques to keep focused on what you need to do to make it successfully through partner track.
When you are the partnership track, there can be an inordinate number of demands upon your time and attention. It can be easy to lose focus on what’s important for your career – namely your path to making partner.
A partnership track plan will keep you literally “on track” towards that goal. It’ll be individual for your specific circumstances, but in this post, we look at the five essential elements it needs to contain.
1. A marketing plan
- your personal marketing plan to attract new clients,
- plans for key accounts to grow your current portfolio and win new clients for yourself and others in the business,
- your networking strategy to build strong links and increase your profile and reach, and
- your pipeline and what you plan to do to progress each opportunity into a client.
2. An internal PR campaign plan
When it comes to the vote, you want every partner to say yes to your joining them. This means they need to know who you are, respect you, and feel you are already thinking and acting like a partner. You need a strategy for this and it’s likely to contain:
- a stakeholder map of the key movers and shakers in your partnership, including how you plan to connect with and positively influence them, and
- a plan for how you intend to increase your profile across the firm.
3. Your personal development plan
The skill set needed by partners is very different to that needed by the firm’s employees. It is something you need to learn as you go along. This part of your partnership track plan needs to contain:
- a frank assessment of the skills you need to develop, and how you are going to develop them,
- identification of your strengths and weaknesses and how you will use your strengths and reduce your weaknesses, and
- how you will make time to recharge and maintain your energy for this.
4. Team development plan
Behind every successful partnership bid is a strong and supportive team. While you are focussing on your partnership track, remember that you need to maintain a great team so that they can step in when you are promoted. You don’t want to jeopardise your chances for the lack of a successor! Make sure you have:
- individual development plans for each member of your team, and
- a whole-team development plan that engages them in your vision.
5. Short term 90-day action plan
Keeping an eye on so many plans, as well as getting on with your life, is practically impossible. So you need one more plan that condenses all the others into a list of actions you need to take over the next 30, 60, and 90 days.
Making it through to partner is a long hard slog, and when you have so many spinning plates to keep an eye on, it’s easy for something to slip. Creating a partnership track plan will help keep you focussed on what you need to do to achieve your goal, and also stop you running out of steam before you get there.
- 5 ways of increasing your odds of making it through partnership track
- 4 foolproof tips to help you make it from being on partnership track to Big 4 partner
- 7 signs that your firm will put on you on partnership track – and your technical ability isn’t one of them
- What should go in your relationship plan?
This post originally appeared in a different form on the How To Make Partner website.
Heather Townsend helps professionals become the The Go-To Expert. She is the author of the award winning and best-selling book on business networking, the ‘FT Guide To Business Networking‘ and the co-author of ‘How to make partner and still have a life‘, and ‘The Go-To Expert’. Over the last decade she has worked with over 300 partners; coached, trained and mentored over 2000 professionals at every level of the UK’s most ambitious professional practices.