Big Four & Leading Accounting and Consulting Firms – news, opinion and career opportunities for aspiring & current professionals & alumni
Home | Blog | Accenture: Consumer Behavior Dictates Business Growth
Accenture: Consumer Behavior Dictates Business Growth
By Rob Starr, Content Manager, Big4.com
Global businesses that capitalize on major changes in consumer behavior can generate significant growth over the next few years, according to a new report from Accenture.
The report is based on four individual studies: an online survey of 10,000 consumers in 10 countries across five continents; a survey of 600 business executives in those same 10 countries; an assessment of the world’s top 3,000 listed companies by market capitalization and their revenue growth compared with the industry averages over various timeframes; and a macroeconomic analysis conducted in conjunction with Oxford Economics to assess the impact of changing consumer behavior.
The report, entitled “Energizing Global Growth: Understanding the Changing Consumer,” concludes that companies able to capitalize on these changes with speed and agility could capture a portion of the trillions of dollars in growth that businesses globally are likely to see over the next few years as the result of changing consumer behaviors. Accenture estimates that just 20 sectors most associated with these changes are set to enjoy growth of US$2.4 trillion by 2016.
Consumers are increasingly “connected” – often online, interacting with companies and other consumers to research and purchase products, share advice, and praise or criticize a business. Nearly three-quarters (73 percent) of the consumers surveyed said they use the Internet to research or purchase products or services more than they did three years ago. Consumers are also increasingly using social media as a tool in the purchasing process.
Consumers are increasingly “conscientious” – seeking sustainable goods and services, they are focused on where and how their products are made and on doing business with companies that make a positive social and/or environmental impact. Half (51 percent) of consumers surveyed said they consider the environmental impact of the product or manufacturer before purchasing a product more often than they did three years ago
Big4.com is the accounting, finance, tax, consulting, and IT professions' premier resource for career opportunities. For ten years we have focused on professionals and alumni of the Big Four Accounting and Consulting Firms: Accenture, Andersen, BearingPoint, Capgemini, Deloitte, Ernst & Young, KPMG, and PricewaterhouseCoopers PwC. The Big Four Job Board provides career opportunities with large accounting firms and top companies. Big Four News reports on key developments. Big Four Blog offers fresh insights. We connect with professionals through a strong social media presence on Twitter, LinkedIn, Facebook, and Xing. Big4.com is not affiliated with any Big Four firm.