By Rob Starr, Content Manager, Big4.com
Accenture (NYSE: ACN) has launched a new banking software solution designed to improve customer insights and increase sales for clients in the banking industry. With the new Accenture Enterprise Customer System, banks can create and capitalize on a single customer view to generate greater sales opportunities, as well as bring more visibility and efficiency to operational tasks.
The Accenture Enterprise Customer System creates a comprehensive, real-time view of a banking customer’s relationship and history of interactions, allowing for more informed customer interactions across multiple channels.
Juan Pedro Moreno, global managing director of Accenture’s banking industry practice commented:
“With decades of experience in the financial services industry, Accenture understands the strategic role of technology in today’s highly competitive banking market,” he said. “Accenture Enterprise Customer System is proof of our continued commitment to drive new innovations in the banking industry and add to our arsenal of tools that help clients better understand customer behaviors to deliver differentiated experiences and drive sales and growth.”
Positive customer experiences are becoming increasingly important in the banking industry, where building trust is essential for most financial institutions. According to a recent report from leading analyst firm Gartner, “External differentiation means developing new customer experiences that support revenue growth and customer retention.1”