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Accenture: Delivers Real-time Social Media Insights from Davos

By Rob Starr, Content Manager,

Accenture and the World Economic Forum, (NYSE: CRM),,announced the completion of a collaborative effort to deliver a “Social Wall” at the World Economic Forum’s Annual Meeting in Davos, Switzerland, taking place from January 23-27.

The World Economic Forum is connecting more deeply with all of its constituents across business, government, NGOs, and civil society organizations through technology. In a world that requires greater multi-stakeholder collaboration, it is ever more important to listen to and engage with others according to Accenture.


“Social media connects the world in ways that was previously not possible,” said Paul Daugherty, chief technology officer at Accenture. “The ‘Social Wall’ at this week’s World Economic Forum presents the immense amount of data, conversations and trends shaping the online discourse related to Davos in a compelling way. Understanding, analyzing and consuming enormous amount of data – in real time – is the future of market intelligence.”

Located in the Davos Congress Center, the Social Wall features an 8-meter-wide screen that displays real-time visualizations of trending conversations happening on social channels such as Facebook, Google+ and Twitter around the annual gathering of world leaders and from Accenture delegates. This year’s gathering features the most socially savvy list of participants with more than 800 delegates active on Twitter. The Social Wall allows participants to take the pulse of the conversations and key themes emerging from the global gathering  by highlighting the most popular trending topics, the most active and influential participants, and the most active regions on social channels. In all, the Social Wall is expected to monitor half a billion social media conversations a day.

Accenture is a global management consulting, technology services and outsourcing company, with 259,000 people serving clients in more than 120 countries.


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