Accenture: Magic Quadrant for Customer Relationship Management

By Rob Starr, Content Manager, Big4.com

Gartner, Inc.’s recently published “Magic Quadrant for CRM Service Providers, Worldwide,” has placed Accenture in the “Leaders” quadrant.

• Gartner analysts’ interactions with enterprises
• The service provider’s demonstration of depth and breadth of CRM service capabilities
• The provider’s current and potential market impact, as measured by frequency of appearances on shortlists
• The provider’s ability to provide consulting and solution implementation services across multiple CRM platforms;
• References from customers related to the provider’s vision, competencies and outcomes on recent CRM engagements

Robert Wollan,  managing director, Accenture Sales and Customer Services comments:

“We believe Gartner’s positioning of Accenture in the Leaders quadrant is a recognition of our ability to help clients respond to increasingly demanding and better informed customers while driving up sales and profitability,” he said.  “It also reflects the breadth and depth of the capabilities we continually invest in to help clients improve sales and customer service results across multiple channels. This is a growing market and we continually bring new value to clients with innovative solutions from pricing and profitability, to integrated multi-channel and social solutions, to customer analytics.”