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Accenture: Multi-Function Devices Are on the Rise

By Rob Starr, Content Manager,

Consumers are less likely to buy single-function electronic products in the next year, while intentions to buy multi-function devices have increased dramatically, according to a new Accenture (NYSE: ACN) survey. Accenture summarizes these annual survey findings in its new 2013 Global Consumer Electronics Products and Services Usage Report released today.

The percentage of respondents planning to buy multi-function devices in the next year increased significantly, from 16 percent a year ago to 36 percent for desktop and laptop PCs; from 27 percent to 41 percent for smartphones; from 20 percent to 33 percent for HDTVs; and from 16 percent to 23 percent for tablet computers.

While purchase intent for single-function devices is largely flat or declining, a few bright spots emerged, namely basic mobile phones, global positioning satellite (GPS) devices, health and fitness devices and, to a lesser extent, eBooks. The percentage of survey respondents intending to purchase these devices rose, albeit from a relatively small base: basic mobile phones (increased from 6 percent to 10 percent), GPS (from 9 percent to 11 percent), health and fitness devices (from 7 percent to 9 percent) and eBooks (from 8 percent to 9 percent). But the functionality of even these devices is increasingly being integrated into multi-function products such as smartphones.
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