According to all the experts, there’s nowhere for ecommerce to go but up. If you’re not convinced here are a few statistics to change your mind.
- Understanding marketing potential. Last year an astounding number of people made an online purchase. In fact research tells us that 53% of global Internet users bought something off their smart phones or tablets last year. Put another way, that’s an amazing 1 billion customers.
- Demographics: The all important millennial generation figures into these numbers as well. In fact 40% of the 18 to 34-year-old male demographic recently polled for DDB worldwide says they would prefer to buy everything online. Although the numbers are smaller for the same age bracket for females at 33%, it’s still an impressive box to check.
It’s clear to most people who are aware of the shift that’s been going on for years now from brick-and-mortar to cyberspace that this is the time to get involved with an online venture or recalibrate the one you already have. That said, here’s a few tips you can use for a sleek and successful online store that will help you to make profits from all corners of the globe.
Take your time
The tendency when you start working in cyberspace is to rush everything because all the tools are generally at your fingertips but that’s the wrong way to go. It’s not going to hurt your chances of being successful if you purchase a good domain name, some hosting and put up a sign that tells potential customers your website is on its way. However, you need to be careful about the SEO and content marketing techniques you choose to make sure that you are appealing to your target audience where you stand the best chance to make the most money.
Do your homework
If you think that your very first website might be one in a series to either promote one company or many, it’s important to collect information and store it in a database for future use about your target market. Social media is a great way to put together this kind of information. Outsourcing some data analytics work will pay off in the long run and help you to narrow down the people who are most likely to buy your goods and services. A company like Krowmark is a good example of this philosophy. The company has shown some phenomenal success in the relatively short time they have been in the garment customization industry by understanding how important modern innovations like an interactive catalogue are to the folks they focus on.
Use Content Marketing to Its Fullest
It doesn’t really matter whether you’re starting an old-fashioned brick-and-mortar business or something online, nothing good will happen until you have a successful plan that you can launch from. Having a good content strategy is a prerequisite for any e-commerce business. Remember, there are many different options for you to choose from so you should be able to match the type of content, whether it is video or the written word, to the preferences you see emerging from the social media work you’ve done.
Keeping it simple is often one of the best ways to make a direct connection. For example, having things written down on the landing page of the website where people can refer to the information in simple easy-to-read language often usurps the need for a video that has a more personal appeal.
Less Is More
Even when you decide to use a content marketing strategy that involves the written word, less is often more. FilterBuy.com is an innovative and successful e-commerce company that gets their message across in a series of slides on their landing page that encapsulates the company story in an easy-to-read message. Wherever possible, a good entrepreneur will take a page out of this company’s handbook and keep the message as simple as possible. It’s important to establish a direct connection with the people who will buy your product and more often than not that means simple concise language in a similar format.
Finally, you need to keep in mind that social media has come a long way from the days when General Motors couldn’t derive an ROI from its Facebook ads so stopped the whole campaign dead in its tracks.
Today, there are a bevy of professional social media managers and suites that are available so that any entrepreneur can get his message out across several platforms, different times and on different days that best suit his target demographic. Through it all, any smart businessman will always keep in mind the fact that original content creates a personal connection with your customers.
Although it’s a good idea to outsource writing so you can free yourself up and do other things for your business, originality is good for your enterprise because it helps you to steer clear of any issues with Google algorithms like duplicate content penalties that have the potential to ruin your chances of being an online tycoon.