Wrobleski continued that they expect the companies in U.S to observe closely their ecological impact in the coming few years. Although 11% said that cost is the main limiting factor, 36% feels that the largest hurdle towards the execution of "environmental friendly" supply chains are the shortage or scarcity of information. Wrobleski said that companies are aware of the fact that sustainability in future may become a growingly significant factor for the success of the companies.

Almost all Japanese companies and roughly 38% of European companies have taken initiatives in order to ease the ecological impact of the supply chain. Wrobleski said, "Industry groups often share the same suppliers and have similar supply chain models so it is in their best interest to work together to build efficiencies at an industry level and, at the same time, enhance the "environmentally friendly" image of their industry."

The study also proved that companies that have acted are now experiencing a major increase in the satisfaction of the customer, and are also getting competitive advantage. The study questioned around 601 company directors from all over the world with revenues varying from around $100 million to around $1 billion.