By Rob Starr, Content Manager, Big4.com
As fuel efficiency remains the top concern among a cost-conscious driving public, global automakers, with still no clear course on electro-mobility, plan to continue to optimize the internal-combustion engine (ICE), but will also put a greater investment in hybrid plug-in fuel systems through 2018, according to the KPMG International 14th Global Automotive Executive Survey.
According to the report, Managing a Multidimensional Business Model, based on a survey of 200 auto executives from 31 countries, consumer interest in fuel efficiency for cost reasons is the primary factor in vehicle purchasing decisions, according to 92 percent of survey respondents. Environmental concerns such as reducing CO2 emissions is still important but slipped from second place in the KPMG 2012 global auto survey to fourth this year.
Twenty-nine percent of OEM and supplier executives say they will invest in downsizing and optimizing ICE technology. Chinese and Brazilian OEMs and suppliers also see a further window of opportunity for optimizing the ICE: 40 percent from China and 37 percent from Brazil are investing in the traditional powertrain technology.