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PwC: New Mobile Technology Forecast
July 27, 2012
By Rob Starr, Content Manager, Big4.com
Based on a four-part framework that spans enabling technologies, new technological capabilities, new use cases and new business models, the PwC MIF is aimed at helping executives understand the evolutionary curve of technology innovation, which can lead to disruptive products that transform entire ecosystems. This new Mobile Innovations Forecast (MIF), is a new series that provides business leaders with insight and analysis about mobile innovation and the implications to their businesses.
The PwC MIF helps business leaders answer key questions such as: Where will disruptions in mobile innovations arise over the next five years? How will these disruptions change consumer and employee behavior? What business opportunities will result? What can companies do to take advantage of these disruptions? How do they fit into broader market trends now driving the technology sector?
The PwC Mobile Technologies Index is only a starting point for PwC’s ongoing forecasting efforts in mobile innovation. According to PwC, mobile devices and their supporting services will continue to run applications faster, store more data, create better pictures, and display information in brighter and more compelling images, driven by the seven components of the Mobile Technologies Index
In addition to the Mobile Technologies Index, future PwC MIF articles will explore different aspects of the four-part framework, including new capabilities of emerging and existing technologies; new use cases that arise from performance improvements or entirely new mobile technologies including the extension of the mobile ecosystem into the cloud; and new business models that might increasingly rely on industry dynamics outside of the mobile industry itself. The MIF is part of PwC’s framework for understanding dynamics driving the broader technology sector.