By Rob Starr, Content Manager, Big4.com
According to PwC US, the greater New Orleans area could see an approximate 25 percent increase in direct spending over last year’s game as the Super Bowl returns to one of its traditional host markets.
Given the mild climate, culture, attractions such as the French Quarter, recent infrastructure projects, and scheduling of Mardi Gras to coincide with the game, this year’s Super Bowl is anticipated to generate a level of spending in New Orleans similar to other destination markets prior to the recession, including South Florida in 2007 and Glendale in 2008. Super Bowl XLVII will be the latest sporting event to infuse spending into the New Orleans economy after Hurricane Katrina. According to PwC US, next year’s host market (New York/New Jersey) should be similarly positioned to use the game to bolster economic recovery following a natural disaster.
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