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PwC: Super Bowl XLVII will be latest event to bolster economic recovery in New Orleans

By Rob Starr, Content Manager, Big4.com

According to PwC US, the greater New Orleans area could see an approximate 25 percent increase in direct spending over last year’s game as the Super Bowl returns to one of its traditional host markets.

Given the mild climate, culture, attractions such as the French Quarter, recent infrastructure projects, and scheduling of Mardi Gras to coincide with the game, this year’s Super Bowl is anticipated to generate a level of spending in New Orleans similar to other destination markets prior to the recession, including South Florida in 2007 and Glendale in 2008. Super Bowl XLVII will be the latest sporting event to infuse spending into the New Orleans economy after Hurricane Katrina.  According to PwC US, next year’s host market (New York/New Jersey) should be similarly positioned to use the game to bolster economic recovery following a natural disaster.

PwC US helps organizations and individuals create the value they’re looking for.  We’re a member of the PwC network of firms in 158 countries with more than 180,000 people.  We’re committed to delivering quality in assurance, tax and advisory services.  Tell us what matters to you and find out more by visiting us at www.pwc.com/US.

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