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Big Data, Big Opportunities

By Tim Reed, Guest Blogger   

Organizations today are  facing a number of new challenges and opportunities related to the deployment and use of Big Data concepts, processes and technology. A number of trends and key directions are starting to develop, creating the main focus areas that business and IT leadership should consider as they approach deploying and operating Big Data for their organization.

Leveraging Data

One of the keys to effectively leveraging and realizing the value of Big Data is to understand  some of  the approaches you need to take. Whether you are trying to get closer to your customers or to your business, points to consider include:

  • Aggregate – What are the standards or principals you need to apply to efficiently and effectively drive aggregation? Look at whether you have setup the standards and controls so aggregation is not just efficient, but also cost effective.
  • Organize – Have you organized your approach to Data in a way that benefits your customer and your organization?  Most organizations have not considered using external validations, such as webex based customer seminars or Google analytics that look at sales data.
  • Apply – What are you doing to apply the data and tools required to succeed in this space? One consideration is looking at the tools you are using today and considering how you can drive consolidation and savings, in order to fund a new focus on Big Data and analytics.

Delivering Products that matter

The approach you take will not make a difference if you do not have a grounded view or strategic vision to where you want to go. The key trends and focus areas we are seeing today include:

  • Support Collaboration – Using Big Data to support collaboration, both internal and customer focused.
  • Drive Analysis – Improving analysis and the current approaches are myriad. Spotting patterns in data and framing relevant analysis is more evident. Using new tools such as semantic data toolsets, Hadoop and Cloud Services provide new analysis capabilities and opportunities.
  • Increase Efficiency – Look at the new products you are going to deliver. Are they able to increase the efficiency of your customer services or will the products improve the internal services you provide?

Big Data Tools

The opportunities related to using the tools of Big Data may not be evident. The world of mainframe computing and using ETL to address massive amounts of data has changed.  Take a look to see if you can use tools like Hadoop to drive savings. Are you able to reduce of eliminate ETL (extract, transfer, load) altogether? Can the new tools reduce mainframe costs?  How about embracing open source tools and see how you could replace Unix with Linux? Using the new tools of Big Data could provide the platform for innovation, consolidating databases and driving significant efficiencies.

Tim Reed, CEO at ReedITC worked at E&Y , focusing on Global Fortune 50 Firms. ReedITC is a strategic IT & Operations consulting firm focused on Cost (Ability to operate efficiently at scale ), Growth (Ability to drive top line growth) and Compliance (Ability to provide services securely).  Working for multiple global firms, the ReedITC Team  has led several  IT and Operational initiatives, including Data and Enterprise Cloud Transformations. For more information, please visit or contact

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